IT Executive - SEO
Cebu

Responsibilities:

• Identify seo and marketing related issues and provide recommendations how to resolve them
• Participate in tactical meetings regarding website management and content
• Maintain google analytics
• Set up and maintain analytics tracking for website via google tag manager and sure that it is accurately tracking data
• Maintain ad words campaign with the goal of maximizing spend and produce the best ROI
• Monitor key metrics and create reports on weekly and monthly basis
• Create ad hoc reports to the IT director
• Drive visitor numbers through SEO and SEM campaigns to further increase online presence and revenue
• Technical site audits and copy optimisations
• Fix issues identified by crawl reports
• Increase search engine visibility and ranking on both desktop and mobile
• Identify keywords to target and monitor current rankings for these keywords against competitor
• Review content to ensure it matches with the targeted keywords
• Ethical and clean linkbuilding; identify backlink opportunities with other web masters to build beneficial relationship
• Continually review and cleanup backlinks to ensure they are working 100%
• Monitor usability o f site to ensure it's both user and search engine-friendly
• Keep up to date with latest search engine algorithm and trends
• Maintains all the social media of the company and update information and news

Job Requirements:

• Bachelor's degree holder in Information of Techology, Marketing or with equivalent degree
• At least 3 years proven experience in Search Engine Optimization
• Knowlegeable about Web Master, Google Analytics, Google Adwords and other SEO tool
• Must be flexible and can work independently